The Off Label is redefining luxury through its made to order and made to measure custom approach. Our made to measure garments are constructed to fit individuals based on a few body measurements to customize our pre-existing pattern.


Sustainability – We produce as there is demand to prevent excessive clothing production in the current fashion industry.
Eco-Friendly – We utilize left over fabric to create small pieces such as bathing suits, lingerie, face masks, etc.
Smart Fashion - We believe in recycling looks with our timeless pieces rather than recycling clothes.
Slow Fashion - The items take some time to make but they are worth waiting for. It takes on average 6-8 weeks to make an item.
Inclusivity – We celebrate all women’s body types and shapes
Creativity – We empower creativity and beauty. We empower to envision your style via The Off Label
Quality - We believe in affordable luxury with quality and custom approach


I moved to New York City in 2005 from Tatarstan. I studied and worked in engineering, science, education and medicine.   When you live in the megapolis like New York you are always on the go. At any moment, you have to be ready for business meetings, happy hours, to go out with your friends, go on a date, work out during your lunch time and take off for a weekend on Fridays.

To suit this lifestyle, I was looking for minimalist ready to wear that is comfortable, practical, timeless and chic. After searching and not finding what I was looking for, I design my first dress and coat from neoprene scuba fabric. Everywhere I went people noticed and complemented the outfit, they asked where I got them from. Seeing others feedback and requests, I decided to share my work with wider audience and put the collection of dresses and coats. This is how the off label started.

The off label is based in New York City. The design work is by me.